Give charity each weekday

In 1974, the Lubavitcher Rebbe included as one of the Ten Mitzva Campaigns giving charity every weekday. The mitzva (commandment) of charity is so important that it is referred to as "the mitzva" in the Talmud. Our Sages teach that charity is such an integral mitzva because it brings the Redemption closer. Give charity each weekday (but not on Shabbat or holidays). It is as simple as dropping a few coins in a charity box ("pushka").

In memory of Rabbi Gavriel and Rivka Holtzberg and the other kedoshim of Mumbai